Glasgow 2014 XX Commonwealth Games

Identity system, creative strategy and art direction for the Glasgow 2014 XX Commonwealth Games, shaping every aspect of the brand. 

Inheriting a logo, typeface, and colour palette; an expansive creative look and feel was developed and applied across Glasgow and supporting towns & cities, event venues and sporting equipment to install a strong sense of time and place and inject some energy and celebratory atmosphere to appeal to a wider audience for Glasgow's largest and most successful sporting event.