People Make Glasgow

Logo and custom typeface for People Make Glasgow. Designed to reflect the character of Glasgow – direct, ambitious and unapologetic, the brand takes its influence from Charles Rennie Mackintosh and the city's shipbuilding past, designed to stand-out strongly in an urban environment. 

Positioning Glasgow as an attractive place to live, work and study, the much replicated and parodied branding has now become synonymous with the city.