Perth Museum

Brand identity, art direction, website and typeface development for Perth Museum, a new multi-million pound heritage attraction opening April 2024. With a focus on exploring Scotland’s stories through the prism of Perth & Kinross, the Museum will house one of the nation’s most historic artefacts, The Stone of Destiny.

Images of the Stone from various angles were used to create graphical devices which were used as the foundations for a unique brand, channelling the idea that new perspectives can be found at the Museum. Colour, typography and engaging messaging help establish a vibrant, modern identity while retaining historic credibility.